BACKGROUND AND HISTORY

Tarseel , was founded by Khalifa Farhan Athar in 2005. Having spent five years at Procter & Gamble, he felt he could offer something unique to companies that wanted to enter the Pakistani FMCG space. Starting up with 2 employees in Karachi, Tarseel now boasts nearly 350 employees nationwide. Though it started as a distribution house, Tarseel has since expanded to offer a variety of services to it’s partner brands.

In 2005, Farhan left his position at P&G to lead the FMCG arm of the Imrooz Group. Tarseel started with 2 employees, in the mezzanine floor of Qamar House (I.I. Chundrigar Road) in Karachi. Step-by-step, the company has expanded to almost 200 employees nationwide providing a niche service to brands looking for a route to market in Pakistan. Tarseel has evolved from a pure distribution model to one which provides a much more holistic support to its brand partners.

Over time, the leadership at Tarseel has seen new opportunities and made the most of them. Stepping into a new decade, Tarseel aims to go from strength to strength, with its employees as its pillar of support.