TRADE MARKETING

We provide our brands with trade marketing expertise locally. Joint business planning is carried out with meticulous details, with all key customers and executed with excellence. There are quarterly reviews on volumes and merchandizing targets.

We believe in approaching each trade segment with a tailor-made solution. Our instore tools, shelf planograms, out-of-category displays and shelf tools are designed according to the needs of the customer.

Listings are done keeping in mind the consumer shopping habits for each store. New launches are nurtured especially well, giving them the due attention they deserve. For most of our key customers we have a yearly calendar of initiatives planned out well in advance; for the smaller customers we keep the excitement going with regular consumer as well trade promotions which add value.

The focus is to drive consumption and not primary shipment.